We pressure-tested demand in 4 LATAM countries with a fake-it-till-you-make-it approach. In just 8 weeks, we validated 8 value hypotheses and identified two clear winners - Colombia and Argentina hitting a CAC as low as $2.5.

We also built and managed all socials from scratch. Launched the Key Talks interview series, hosting leaders from Hedera, Holochain, CasperLabs, Tokens.com, and more.

In 6 months, we took a Neobank MVP from concept to launch, baked loyalty into unit economics to boost LTV, proved profitability, and shipped full integrations with providers, banks, Fireblocks, and Chainalysis.